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The architects website preparation guide

Here’s a very quick list of information that I suggest you prepare before building your site.

Site title

This is most likely going to be your practice name


This is a one sentence head line. It’s your elevator pitch, so don’t waste it. What are the key words you want to include. It may be as simple as “Melbourne based architect”

What is your preferred domain name?

I suggest you make this is as close to your practice name as possible and that you use a domain name extension for your country. More info on domain names here.

Practice description

Learn how to write a better description here.

Describe your clients and audience

Who is going to use your site? More info on audience here.

What are the types of projects you do?

Is it residential? Is it commercial?


For each project compile the following information:

  • project title
  • 5 – 10 images in Jpeg format (960 pixels wide)
  • project description (eg the clients brief and your response to it)
  • additional project information (useful for Google, but also for the media who want info about the project)
    • the project team (and links to their websites*)
    • basic project info like size, budget
    • location (you don’t need an exact location but city or suburb is very important for search engines)
    • materials (and links to manufacturers*)


* Including links to other people is smart because if they are monitoring their website analytics they’ll see who’s linking to them. So linking to manufacturers lets them know that you’re promoting their product. This same principle can work with consultants and builders. My experience has been that when you help someone else online, eg by directing your audience to someone by linking to them, they often get in contact and you find ways of working together more closely.



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